Pricing built for coaching businesses,
not spreadsheet math.
Flat-rate plans. Active-client billing. Your clients access coaching features through you — they never need a separate subscription for the work you do together.
An active client is someone who logged a workout, meal, or check-in in the last 30 days. Your roster can be larger; your bill reflects real engagement.
Starter
Your first 3 active clients — no credit card
€0
Free forever
Upgrade to add more
- ✓Up to 3 active clients
- ✓Messaging, check-ins, workout + meal logging
- ✓Progress photos + push alerts
- ✓50 AI meal scans/mo (shared)
Momentum
Run a modern coaching business — predictable billing
€39/mo
Flat rate · up to 20 active clients
€2 per extra active client
- ✓Up to 20 active clients included
- ✓Unlimited AI meal scans
- ✓Coach alert dashboard + one-tap feedback
- ✓White-label client app
- ✓Full progress history + photo compare
Studio
Growing teams with shared programs and multi-coach inbox
€89/mo
Flat rate · up to 60 active clients
€1.50 per extra active client
- ✓Up to 60 active clients included
- ✓Up to 3 coaches on one account
- ✓Shared program library
- ✓Team inbox + client handoff
- ✓Everything in Momentum
Scale
High-volume rosters and multi-coach organizations
€179/mo
Flat rate · up to 150 active clients
€1 per extra active client
- ✓Up to 150 active clients included
- ✓Unlimited coaches
- ✓Priority support + custom onboarding
- ✓API access (coming soon)
- ✓Everything in Studio
Estimate your bill
We bill for active clients (used the app in the last 30 days) — engagement, not roster size.
Momentum · Flat rate · up to 20 active clients
€39/mo
How JBR is structured
A platform designed for trainers who run a serious business — and for athletes who train on their own.
Billing that respects your roster
You are charged for clients who engage — not every name on a spreadsheet. Predictable flat rates as you grow.
Your brand, end to end
Logo, colours, and domain on web. Your clients see your studio — not ours. Mobile brand wrapping ships with Momentum and above.
Intelligence included
AI meal scanning, compliance scoring, and coach alerts are part of the platform — not add-on line items.
Two markets, one product
Your roster trains on Coached access you provide. Solo athletes in your audience can subscribe to Pro — you earn on those referrals, not on your clients.
Your brand, wrapped around the experience
From Momentum upward, your coaching business is the product your clients see — JBR is the engine behind it.
- 01Web & client portal — your logo, primary and accent colours, support email, and optional custom domain. Clients log in to your studio, not a generic SaaS.
- 02Mobile app — coached clients see your business name throughout the app. Branded splash and colour theming on the client experience is part of the Momentum rollout.
- 03Onboarding — invite links and welcome emails carry your studio identity. The relationship stays yours from first touch to daily check-in.
Configure branding in Dashboard → Settings → Branding after signup.
For athletes training solo
The same app serves independent gym-goers. A free tier hooks them; Pro unlocks the full library and AI tools. This is your top-of-funnel — not a competing product line.
Free
Workout log, starter program, 3 meals/day, check-ins, 2 habits
JBR Pro · €7.99/mo or €49/yr
Full program library, AI meal photo, macro tracking, progress photos, health sync
7-day free trial
Partner economics
Pro is for independent athletes — not your coaching clients. When someone outside your roster subscribes through your referral, you participate. Clients on your roster already have full coaching access included in your platform plan.
- ✓Referral share: 20% of Pro revenue for 12 months when a solo athlete subscribes via your link
- ✓Activation bounty: €10 when a referred solo athlete starts paid Pro
- ✓Coached access: roster clients get messaging, macros, unlimited logs, and AI meal scan — no second subscription, ever